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Getting Started In The Stock
Market
Anyone with money to invest can buy and sell stocks. Stock
trading has its own specialized vocabulary but, once you have
the basics under your belt, you can understand better how the
market works. As with any investment, the more knowledge you
have about stock trading the more successful you are likely to
be.
Most stock trades are done through a broker – an intermediary
who takes orders and executes them. Brokers can also offer
advice about which stocks to trade and the condition of the
market. These 'full-service' brokers charge a relatively high
commission. To cut costs, many people use discount brokers that
charge significantly less. You don't get advice, but to some,
that is an advantage.
Some of the services commonly offered by brokers include online
trading, broker assisted trading and some brokers offer options
like Interactive Voice Response System for placing orders by
telephone and wireless trading systems for making orders by
using web-enabled cellular phones or other handheld
devices.
Some brokers have their own proprietary software for placing
orders over the Internet while others allow you to access their
order department through their website with a password.
Whichever systems they use, almost every broker offers a
variety of charting options that allows you to track movements
on the stock market. Analysis software may also be included in
their service or available for an extra fee.
Types of Orders
There are different types of orders that can be made when
buying or selling stocks. A 'market order' is an instruction to
buy or sell at the current market price. The order is usually
executed very near the price you are quoted at the time of your
order. However, if the stock price is fluctuating or is not
actively traded there may be a difference between the quote and
the actual transaction.
A 'stop order' or 'limit order' can be placed if you expect the
stock price to move and wish to buy or sell at a certain price
above or below the current market price. A stop order instructs
the broker to trade at a certain price, while a limit order is
an instruction to trade at a specified price or better.
A stop order helps to limit losses or protect profits. They
become effective when the market hits the stop price but may
trade above or below the stop price because they are traded at
market price after they become active. Limit orders may not be
placed at all even if the market reaches the limit price. If
the market moves quickly there may not be time to execute your
order before the price falls out of the limit price range.
For example: You buy Bell Canada (BCE) at $50 and then put in a
stop order of $45. If the price of BCE falls to $45 your stop
order will become effective and your stock will sell at market
price. Conversely, if you place a limit sell after buying BCE
for $60, when the price rises to that level your stock will be
sold at a profit. You could also buy BCE with a limit buy order
for $45. This allows you to (possibly) buy stock at less than
current market. If the price does not fall to your limit buy
price, however, you will not buy any of that stock.
All orders can be placed as 'good ‘til cancelled' (GTC) or as a
'day order.' GTC orders remain in effect until they are
cancelled but day orders remain effective only until the end of
the current trading day.
Stocks are usually traded in 'round lots' – lots of multiples
of 100. It is possible to trade other amounts of stocks, but
this kind of trade is called an 'odd lot'. Trading software can
handle both types of orders, but odd lot orders are slightly
more difficult to fill than round lot orders.
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